Illustrator

2017 Planet Fitness Ads

2017 Planet Fitness – Ryder Group (Hampton Roads)
Fitness Trainer/Freelance Design | Elizabeth City, North Carolina

While employed as a Fitness Trainer for the Planet Fitness location in Elizabeth City, NC, the Ryder Group, which is the managing company for all of the Planet Fitness locations in Hampton Roads, I was asked to do some freelance design work for their advertising around town. I created a series of MATV billboards for Planet Fitness to be displayed around Hampton Roads on a Digital Mobile Billboard MATV truck at special events and for their advertising in general. Sticking with the familiar branding of the Planet Fitness parent company, I created special billboards for the Ryder Group’s advertising needs around Hampton Roads.

MATV Mobile Billboards

Ad Designs

2016 Alua Wellness

2016 Alua Wellness
Freelance Design | Richmond, Virginia

In 2016, I created a logo for a wellness company that wanted to represent the three pillars of health: mind, body & soul. I created a triple-pointed “A” with three different colors to represent the three pillars of wellness, as well as the first letter of the company’s name. This image became the parent brand logo for the services and products offered by the company, including massage therapy, all natural lotions, body scrubs, soaps, moisturizing oils, etc. From this logo design, I also created the client’s business cards and base label design.

Logo, Brand and Label Design

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Horizontal Logo Design

Product Label Design

Square Logo Design

Square Logo Design - Black & White

Client Business Card Design

2013 Jen’s Place Bar & Grill

2013 Jen’s Place Bar & Grill
Assistant Manager/Freelance Design | Chesapeake, Virginia

While acting as the Assistant Manager of Jen’s Place Bar & Grill, I was instrumental in helping a dear friend establish and setup her new restaurant in the South Norfolk district of Chesapeake, Virginia both virtually and in person. From the logo design to the website to the menu and business cards, I was able to design and brand her new business.

Logo Design, Website and Menu Design

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Logo Design with Tagline

Website Design

Logo Design without Tagline

Eat-In Menu Design

To-Go Menu Design

2012-2015 ODU Course Design Samples

2012-2015 Course Design Samples
Old Dominion University (ODU)
Coursework Design | Norfolk, Virginia

While pursuing a Bachelors Degree at Old Dominion University, I was able to produce some fun graphic design work for the courses I took. All of the design work was mock-up based and under specific parameters, but applying the processes, including sketching, designing, redesigning, printing and packaging final products were all very literal and real experiences that helped shape my abilities.

Old Dominion University Coursework

Design Samples

Mock Magazine Cover Design

Mock Magazine Spread Design

Mock Museum Exhibit Poster Design

The Museum of Chewed Dog Toys – Version 1

Mock Museum Exhibit Poster Design

The Museum of Chewed Dog Toys – Version 2

Mock Concert Poster Design

Mock Conservation Poster Design

Big City Poster Design

New Orleans

Big City Poster Design

New York City

Character Illustration

“Blend Out”

2009 Red, White & Brew Market

2009 Red, White & Brew Market
17th Street Farmers’ Market | Richmond, Virginia

For our 2009 Market season, we wanted to showcase the local breweries, micro-breweries and wineries that were springing up in the central Virginia region, along with becoming a destination focal point for adults to unwind in Shockoe Bottom on Friday evenings. With the support of the local Shockoe Bottom Neighborhood Association and our local distribution company Brown Distributing, we were able to have a local winery or brewery featured at the market each Friday, alongside our farm market vendors, with music, and recommendations for dishes from local restaurants that paired well with the evening’s selection. The imagery used for the Red, White & Brew Market were graphic illustrations of glasses of red and white wine, along with a pilsner glass filled with beer bubbling over the edge.

Poster, Flyer and Banner Ad

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Poster Design

Flyer Design

Banner Ad Design

2008 Holiday Market

2008 10th Annual Holiday Market
17th Street Farmers’ Market | Richmond, Virginia

For the 2008 Holiday Market, I wanted to create a classic wintry feel for the imagery. Again, using the iconic 17th Street Farmers’ Market tractor logo, I created a silhouette of the tractor with a “snow dusting” encircled with icy cool snowflakes. I wanted the imagery to be all-inclusive, simple, elegant, and market-based since the holiday season is all about bringing the community together to celebrate the “warmth” of the season. From handmade goat’s milk soaps to holiday cookies to sculptures to fresh wreaths, Holiday Market-goers are able to support local, small businesses and vendors while finding one-of-a-kind seasonal gifts, treats and decorations for the winter holidays. Supplemented with lights, hot cocoa, and even an appearance from Santa, the Holiday Market was truly a magical experience.

Flyer

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Flyer Design - Front

Flyer Design - Back

2008 Brunswick Stew Festival

2008 Ninth Annual Brunswick Stew Festival
17th Street Farmers’ Market | Richmond, Virginia

For the 2008 Brunswick Stew Festival, I did more of an illustrated “comic” piece as the main imagery for this event. A certain fast food chain had recently garnered popularity with its black & white cows campaigning to “EAT MOR CHIKIN,” so I thought about the chicken’s perspective in all of this, since chicken is also the staple ingredient of Brunswick Stew. Putting a humorous spin on barnyard banter, I created a conversation surrounding a “Chicken Protection Program” being instated since the Brunswick Stew Festival was upon us and came up with an adorable chicken parading around the pasture as a cow. I really loved working not only the pre-design aspect for the festival, but getting to coordinate and work the festival itself, as “Stew Masters” are a big deal and vying for top honors is an all day affair. The Stew Masters arrive early in the morning before the sun comes up on a cold fall day, and cook their delicious, secret recipe stews all day long until it’s time to sell samples to the masses during festival hours. All of the stews are then judged based on local celebrities and/or culinary judges for top Stew Master honors and a trophy, while the people get to vote on the “People’s Choice” Stew winner. Once the samples are tasted and judged, stew masters can also sell their stews in bowls or to go. While the stews are usually the main draw for this festival, everyone benefits: local businesses, the community, and most of all, the vendors who attend and sell wares and goods alongside the stew masters. It’s just a happy, feel-good festival and I had hoped to capture that sense of fun in the design itself.

Poster, Flyers and Ad

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Event Poster Design

Flyer Design - Front

Flyer Design - Back

Banner Ad Design

2008 Shockoe on the Halfshell

2008 First Annual Shockoe on the Halfshell
17th Street Farmers’ Market | Richmond, Virginia

The 2008 Shockoe on the Halfshell Event was also a first-time festival for the 17th Street Farmers’ Market. For the visual elements of this piece, my goal was to fuse two of the most prominent staples of Shockoe Bottom – the historic cobblestone roadways and the revitalized Main Street Station – with imagery evoking an oyster festival. The oyster “bed” was in the patterning of the cobblestones and the “flesh” of the oyster was in the shape of Main Street Station, with the main clock in the tower representing the oyster’s “pearl.”

Poster, Flyers and Logo

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Event Poster Design

Flyer Design - Front

Event Flyer - Back

Banner Ad Design

2008 Shockoe Chef Showdown

2008 First Annual Shockoe Chef Showdown
17th Street Farmers’ Market | Richmond, Virginia

Spearheading this event from its conception to execution was a ton of fun. It was a new festival where our goal was to pair fresh fare from local farmers’ market vendors with local restaurants, whose chefs channeled the spirit of friendly culinary competition and top honors. Each participating restaurant was given a basket with farm fresh ingredients (each restaurant received the same ingredients) to incorporate into their very different culinary creations. The restaurants sold samples of their best recipes for festival-goers to try and vote on their favorites for the “People’s Choice.” The grand finale was an award for “Top Chef” honors, judged by a local culinary expert. It really gave downtown restaurants the opportunity to garner more business with more regional exposure. Of course, we had vendors on-site the entire festival selling wares, as well as live music and lots of food, which was a big hit with the community all around.

Posters, Flyers & Ad

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Event Poster Design

Flyer Design - Front

Flyer Design - Back

Banner Ad Design

2007 Shockoe Tomato Festival

10th Annual Shockoe Tomato Festival

17th Street Farmers’ Market | Richmond, Virginia

The Shockoe Tomato Festival celebrates its “roots” from the famed regional Hanover tomato. With its distinctive, flavorful taste, a Hanover tomato is one of a kind. I wanted to present the tomato internationally, providing an educational and interactive way to look at the tomato by highlighting the word “tomato” in different languages, yet come together to celebrate the beloved Hanover tomato as our favorite, fun fruit, however you say it.

Posters & Flyers

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