2008 10th Annual Holiday Market
17th Street Farmers’ Market | Richmond, Virginia
For the 2008 Holiday Market, I wanted to create a classic wintry feel for the imagery. Again, using the iconic 17th Street Farmers’ Market tractor logo, I created a silhouette of the tractor with a “snow dusting” encircled with icy cool snowflakes. I wanted the imagery to be all-inclusive, simple, elegant, and market-based since the holiday season is all about bringing the community together to celebrate the “warmth” of the season. From handmade goat’s milk soaps to holiday cookies to sculptures to fresh wreaths, Holiday Market-goers are able to support local, small businesses and vendors while finding one-of-a-kind seasonal gifts, treats and decorations for the winter holidays. Supplemented with lights, hot cocoa, and even an appearance from Santa, the Holiday Market was truly a magical experience.