2021-2025 Paradigm, Inc.
Creative Director | Virginia Beach, Virginia
I joined Paradigm in the summer of 2021 as their Creative Director. As a one-person department, I was responsible for wearing many design hats in design and marketing. My responsibilities included a company-wide brand refresh, trade show display redesign, presentation design, website redesign, brochure design, business card & print design, digital ad design, social media design, survey formatting & design, copywriting & editing, press releases, illustration, video compilation & editing, promotional design, and basically anything touched by our branding. As a company in the higher education industry, Paradigm was a member of The American Association for Collegiate Registrars and Admissions Officers (AACRAO), which holds a major annual conference for higher education. In conjunction with our Sales team, I was responsible for marketing and helping to coordinate logistics for collateral and shipping for the national conference. While I’m limited on showcasing my full body of work under Paradigm due to signing a Non-Disclosure Agreement, I’ve included a small sampling of design work that has been publicized.
Paradigm Website Landing Page (as of February 2025)
Paradigm Trade Show Booth Design
Paradigm Brand Applications