Specialty Design

2008 10th Annual Holiday Market
17th Street Farmers’ Market | Richmond, Virginia

For the 2008 Holiday Market, I wanted to create a classic wintry feel for the imagery. Again, using the iconic 17th Street Farmers’ Market tractor logo, I created a silhouette of the tractor with a “snow dusting” encircled with icy cool snowflakes. I wanted the imagery to be all-inclusive, simple, elegant, and market-based since the holiday season is all about bringing the community together to celebrate the “warmth” of the season. From handmade goat’s milk soaps to holiday cookies to sculptures to fresh wreaths, Holiday Market-goers are able to support local, small businesses and vendors while finding one-of-a-kind seasonal gifts, treats and decorations for the winter holidays. Supplemented with lights, hot cocoa, and even an appearance from Santa, the Holiday Market was truly a magical experience.

Flyer

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Flyer Design - Front

Flyer Design - Back

2008 Ninth Annual Brunswick Stew Festival
17th Street Farmers’ Market | Richmond, Virginia

For the 2008 Brunswick Stew Festival, I did more of an illustrated “comic” piece as the main imagery for this event. A certain fast food chain had recently garnered popularity with its black & white cows campaigning to “EAT MOR CHIKIN,” so I thought about the chicken’s perspective in all of this, since chicken is also the staple ingredient of Brunswick Stew. Putting a humorous spin on barnyard banter, I created a conversation surrounding a “Chicken Protection Program” being instated since the Brunswick Stew Festival was upon us and came up with an adorable chicken parading around the pasture as a cow. I really loved working not only the pre-design aspect for the festival, but getting to coordinate and work the festival itself, as “Stew Masters” are a big deal and vying for top honors is an all day affair. The Stew Masters arrive early in the morning before the sun comes up on a cold fall day, and cook their delicious, secret recipe stews all day long until it’s time to sell samples to the masses during festival hours. All of the stews are then judged based on local celebrities and/or culinary judges for top Stew Master honors and a trophy, while the people get to vote on the “People’s Choice” Stew winner. Once the samples are tasted and judged, stew masters can also sell their stews in bowls or to go. While the stews are usually the main draw for this festival, everyone benefits: local businesses, the community, and most of all, the vendors who attend and sell wares and goods alongside the stew masters. It’s just a happy, feel-good festival and I had hoped to capture that sense of fun in the design itself.

Poster, Flyers and Ad

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Event Poster Design

Flyer Design - Front

Flyer Design - Back

Banner Ad Design

2008 First Annual Shockoe on the Halfshell
17th Street Farmers’ Market | Richmond, Virginia

The 2008 Shockoe on the Halfshell Event was also a first-time festival for the 17th Street Farmers’ Market. For the visual elements of this piece, my goal was to fuse two of the most prominent staples of Shockoe Bottom – the historic cobblestone roadways and the revitalized Main Street Station – with imagery evoking an oyster festival. The oyster “bed” was in the patterning of the cobblestones and the “flesh” of the oyster was in the shape of Main Street Station, with the main clock in the tower representing the oyster’s “pearl.”

Poster, Flyers and Logo

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Event Poster Design

Flyer Design - Front

Event Flyer - Back

Banner Ad Design