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Social Media Design

Compilation of design projects for USAWE

2024-2025 USA Working Equitation (USAWE)

Volunteer Graphic Design + Creative Marketing Services
Marketing Committee Member
Freelance Design | Chesapeake, Virginia

I discovered USA Working Equitation (USAWE) at the end of 2023 and was asked to join and serve as a member on the Marketing Committee in 2024. USAWE is a group of horse enthusiasts (both English & Western) who enjoy the sport of working equitation and are proponents of spreading the sport far and wide across the U.S. A major goal of USAWE was to become an affiliate member of the World Association for Working Equitation (WAWE) so that its members & athletes could compete internationally, so bringing awareness and building the foundation for an official, unified U.S. chapter of the sport of working equitation across the U.S. was paramount to that goal. The Marketing Committee was tasked with creating momentum for the sport through visual communication, member outreach, advertising, and strengthening recognition of the USAWE brand. As a volunteer and supporter of the sport, I was excited to be part of this grassroots effort to promote the amazing sport of working equitation, and build a nationally recognized brand.

Logo Update

When the USAWE Logo was sanctioned as a registered trademark, it was time to update the logo from having the “TM” to the “®” symbol. I was tasked with updating all versions of the USAWE logo to reflect the new trademark.

Official Logo with ® Trademark
Official Logo with ® Trademark

Zone Championship Badges

2024 USAWE Eastern Zone Championship Badge
2024 USAWE Central Zone Championship Badge
2024 USAWE Western Zone Championship Badge

Ads

USAWE Ad showing male rider competing on bay horse
Horizontal Ad showing images of the four stages of competition in working equitation: dressage, ease of handling, speed, and cattle
Vertical Ad showing images of the four stages of competition in working equitation: dressage, ease of handling, speed, and cattle
Vertical Ad showing horse & rider in speed challenge and youth rider on horseback spearing a ring on top of a wooden bull
Vertical Ad showing horse & rider in speed challenge and youth rider on horseback spearing a ring on top of a wooden bull

Social Media

Social Media post for seminar "Training the Judge's Eye" featuring WAWE Judge Claudia Matos
Social Media post for Valentine's Day featuring smiling chocolate horses with the words "Be My Equine Valentine!"
Social Media Cover Image for holiday greetings featuring horses and their owners in festive seasonal attire
Social Media Cover Image for holiday greetings featuring horses and their owners in festive seasonal attire

Trade Show Prints

Flyer Handouts for Trade Shows showcasing riders competing in the four trials of working equitation (Front)
Flyer Handout (Back) for Trade Shows showing USAWE logo and QR code to sign up as a member with a chance to win a $25 gift card
USAWE Flyer featuring select shop items and QR code for membership sign-up
Collage showing Gryphon Run Poker Run Imagery

2024 Gryphon Run Poker Run

Poker Run Competition on Horseback
at the Horse Park at Gryphon Run
Freelance Design | Chesapeake, Virginia

The Horse Park at Gryphon Run in Chesapeake, Virginia wanted to challenge local riders to a fun day of friendly competition and obstacles. The goal is for horse and rider to deepen their connection, trust, and problem-solving skills by completing real-world obstacles, with the reward of a poker chip upon completion of each challenge. The horse and rider with the most chips at the end of the event wins the registration pot!

Social Media Event Cover Image

Social Media Imagery for Poker Run

Event Flyer

2024 Poker Run Flyer
Collage featuring Bump, Set, Saddle Up tournament graphics, program & webpage

2024 Bump, Set, Saddle Up

Bump, Set, Saddle Up Coed 4s Grass Tournament & Fundraiser
Freelance Design | Chesapeake, Virginia

A dear friend of mine wanted to bring together the two major loves in our lives that we share: volleyball + horses. We are both passionate about horse rescue and rehabilitation, and outdoor volleyball. Her goal was to bring our fellow volleyballers together for a good cause: a tournament & fundraiser that benefitted some of our local horse rescues. From that idea seed, a grass tournament on the farm grew to fruition, aptly named “Bump, Set, Saddle Up!” I volunteered my time and resources to help with the imagery for the tournament, and donated a page on my website as a sponsor to list the schedule of events, the vendors and tournament sponsors, and the silent auction items. I created donation QR codes for our event and the event program to hand out at the event, along with creating social media imagery. It was a successful first event, especially considering we got it up and running in 3 weeks! All around, we received great feedback from tournament participants and horse people alike. Here’s to a repeat event through the years that will benefit the sport of grass volleyball and our local horse rescues!

Social Media Event Cover Image

Social Media Event Cover Page

Event Program & Agenda

Click to open PDF
Click to open PDF

Sponsor Event Webpage

Click on image to view full page
Click on image to view full page
Image compilation of Girl Scouts' Cookie Classic logos 2022-2025

2022-2025 Girl Scouts Cookie Classic Run

2022-2025 Girl Scouts of the Colonial Coast Cookie Classic Run
Freelance Design | Chesapeake, Virginia

I was asked to update the adorable Girl Scouts of the Colonial Coast’s illustrated cookie character that is the mascot of their Cookie Classic 10K/5K/1M. They wanted the character to hold a banner for their annual Cookie Classic run along with a newly created character friend, a running mug. Over the past few years, the mascot has changed slightly for each run. For each year, I created both color and white knockout versions for printing on signage, apparel, stickers, and badges.

2022 Cookie Classic

2022 Girl Scouts Cookie Classic Logo

Full Color Running Cookie Character

4-color Cookie Classic Run character

White Knockout Running Cookie Character

2022 Cookie Classic cookie character in white knockout

Full Color Mug Man Character

Full color 2022 Cookie Classic Run Mug Man character

White Knockout Mug Man Character

2022 White Knockout Cookie Classic Run Mug Man

2024 Cookie Classic

10 Years Running

Full Color with "10" in the Background

2024 Cookie Classic Badge Logo

Full Color Without "10"

2024 Cookie Classic Color Badge

White Knockout Without "10"

2024 Cookie Classic Badge white knockout

2024 Girl Scouts Cookie Classic 10 Years Running White Knockout for Apparel Design

2022 Purple T-Shirt Mockup with white knockout design

2025 Cookie Classic

Full Color Graphic

Full color 2025 Cookie Classic Graphic

Full Color

Full color 2025 Cookie Classic Character Design of cookie holding banner that says "11 Years Running"

White Knockout

White Knockout 2025 Cookie Classic Character Design of cookie holding banner that says "11 Years Running"

2025 Girl Scouts Cookie Classic 11 Years Running White Knockout for Apparel Design

2022 Green T-Shirt Mockup with white knockout design
Imagery for Norfolk Innovation Corridor's "NIC Unfiltered" series.

2022 NIC Unfiltered

2022 NIC Unfiltered Graphics
Freelance Design | Norfolk, Virginia

I created a LinkedIn social media template for Norfolk Innovation Corridor’s “NIC Unfiltered” series based on their branding, which could quickly and easily be edited by the NIC staff when changing out information for each event in the series.

Norfolk Innovation Corridor’s “NIC Unfiltered” Series Graphic & Social Media Template

NIC Unfiltered social media graphic
Image compilation of select design work for @Gov and ApostilleXpress

2022-2025 @Gov + ApostilleXpress

2022-2025 @Gov and ApostilleXpress
Creative Director | Virginia Beach, Virginia

Paradigm, Inc. created a sister company – an Integrated Government Services (IGS) Company – called @Gov to handle digital apostille & document processing. @Gov’s main software platform is called ApostilleXpress (AX). To launch this company and its software, my skills were “engaged” through Paradigm to perform creative services for @Gov. Working with the C-Suite and the IT team, including UI/UX designers, we created the logo and visual brand. From there, I created brand guidelines, iconography, business card & print design, a preliminary informational website, brochures, presentations, preliminary UI/UX wireframes for the ApostilleXpress platform, designed digital & print apostille forms for multiple states and institutions, and designed invoices/receipts for the platform, and more. At this point I basically had the responsibility of being the Creative Director for two companies simultaneously, with a great deal of responsibility on both fronts. While I’m limited on showcasing my full body of work with @Gov due to signing a Non-Disclosure Agreement, I’ve included a small sampling of design work that has been publicized.

2022-2025 @Gov + ApostilleXpress

Select publicized works.

@Gov & ApostilleXpress Logo

@Gov Logo

@Gov Preliminary Informational Website Landing Page (as of February 2025)

Screenshot of @Gov Landing Page as of Feb. 2025

@Gov Brand Guidelines & Color Palette

(Sampling of Brand Guidelines Cover & Pages Showcasing the Color Palette & Brand Applications)

Cover Page Design for @Gov + ApostilleXpress Brand Guidelines
3-page sample compilation of from Brand Guidelines showing the @Gov & ApostilleXpress Color Palettes
Brand Applications page from @Gov Brand Guidelines sampling business card and letterhead

ApostilleXpress Logo & Icons

ApostilleXpress Logo on neutral gray background
Abbreviated AX icons

ApostilleXpress Brochure Cover Design

Cover Design for ApostilleXpress Brochure 2024-2025
Collage of sample design work for Paradigm, Inc.

2021-2025 Paradigm, Inc.

2021-2025 Paradigm, Inc.
Creative Director | Virginia Beach, Virginia

I joined Paradigm in the summer of 2021 as their Creative Director. As a one-person department, I was responsible for wearing many design hats in design and marketing. My responsibilities included a company-wide brand refresh, trade show display redesign, presentation design, website redesign, brochure design, business card & print design, digital ad design, social media design, survey formatting & design, copywriting & editing, press releases, illustration, video compilation & editing, promotional design, and basically anything touched by our branding. As a company in the higher education industry, Paradigm was a member of The American Association for Collegiate Registrars and Admissions Officers (AACRAO), which holds a major annual conference for higher education. In conjunction with our Sales team, I was responsible for marketing and helping to coordinate logistics for collateral and shipping for the national conference. While I’m limited on showcasing my full body of work under Paradigm due to signing a Non-Disclosure Agreement, I’ve included a small sampling of design work that has been publicized.

2021-2025 Paradigm, Inc.

Select publicized works.

Paradigm Logo Refresh

Paradigm, Inc. logo

Paradigm Website Landing Page (as of February 2025)

Snapshot of Paradigm, Inc. home page as of March 2025

Custom Folder Design

Custom folder design for Paradigm - Front Cover
Interior shot of custom designed folder or Paradigm
Shot of back cover of custom designed folder for Paradigm, Inc.

Paradigm Trade Show Booth Design

3-image compilation of the Paradigm trade show booth design (April 2022)

Paradigm Brand Applications

Snippet of Brand Guidelines showing Paradigm Brand Applications
Paradigm icon featuring yellow "burst" circles around blue checkmark
50_2020 Sam Boone

2020 Sam Boone

2020 Sam Boone
Chesapeake School Board
Freelance Design | Chesapeake, Virginia

Sam Boone is a Chesapeake School Board representative who, as one of Virginia’s finest in blue, is dedicated to the welfare, safety and care of not only our commonwealth, but to our children’s future as well. Being from the same hometown, I am honored to assist Sam in his goals of helping to create a better world for our youth through community involvement, outreach, and participation in local government.

2020 Sam Boone

Click on the images to view the PDFs.

Re-Election Campaign 2020

Re-Election Campaign 2020

Re-Election Campaign 2020

Re-Election Campaign 2020

Re-Election Campaign 2020

Re-Election Campaign 2020

Re-Election Campaign 2020

Re-Election Campaign 2020

Youth Block Party Flyer Design

Youth Block Party Flyer Design

6th Annual Youth Mental Health Awareness Forum Flyer Design

6th Annual Youth Mental Health Awareness Forum Flyer Design

36_2019 I AM IMPACT

2019 I AM IMPACT Summit

2019 I AM IMPACT Summit
Freelance Design | Indian American Impact Fund | Washington, D.C.

When the movers and shakers of Washington, DC were gearing up in the fall of 2019 to support their respective parties and elected officials, and rally the voters, the Indian American IMPACT Fund was getting its annual IMPACT Summit underway. The I AM IMPACT Summit is sponsored by the IMPACT Project, which is a nonpartisan arm of the Indian American IMPACT Fund, with the goal to encourage “Indian Americans to seek a life in public service and help build a more diverse and inclusive democracy that improves the lives of all Americans.” The I AM IMPACT –  I(ndian) A(mericans)M(aking) IMPACT – Summit was a project that sought to bring together leaders, voters, candidates, philanthropists, community leaders, and political strategists from across the country to share ideas, engage in dialogue, support candidate training, discuss current events, present historic viewpoints, and network. For this project, I created the I AM IMPACT logo using the original IMPACT logo, incorporating it onto imagery of the capital building to create the 2019 Summit identity, and designed the registration page for the event using their event web host, Strikingly.

2019 I AM IMPACT Summit

Click on the web page image to link to the actual website.

I AM IMPACT Registration Site

I AM IMPACT Registration Site

2019 I AM IMPACT Summit

I AM IMPACT Event Logo

I AM IMPACT Imagery

I AM IMPACT Imagery

33_2019 OST 175th Anniversary Gala

2019 OST: 175th Anniversary Gala

2019 Ohef Sholom Temple
175th Anniversary Gala
Graphic & Web Designer | Ohef Sholom Temple | Norfolk, Virginia

In honor of 175 years of Ohef Sholom Temple, leadership, clergy and committee chairs fashioned a formal gala event to celebrate such a huge milestone in the congregation’s history. It was a golden event complete with live music, dinner, dancing, a raffle for exquisite prizes, a fancy cake, an ice sculpture, private label wine, and many more small touches that make such an event truly special. Using the pre-established logo for “We of Ohef Sholom,” I turned the logo golden, giving it a reflective metallic golden gradient and set it between the most recognizable symbols of the Temple: the unmistakable Ionic pillars that line the entrance to the Sanctuary. With the pillars wrapped in golden ribbon and surrounded with gold, silver and bronze bits of “confetti” falling all around, the identity for Ohef Sholom Temple’s 175th Anniversary Gala was born.

Event Branding, Invitations, Postcards, Raffle Tickets, Posters, Program Booklets, Wine Labels, Table Toppers, and Event Signage

Click on the images to view PDFs

Gala Invitation Design - Front

Gala Invitation Design - Front

Gala Invitation Design - Back

Gala Invitation Design - Back

Raffle Ticket Postcard Design - Front

Raffle Ticket Postcard Design - Front

Raffle Ticket Postcard Design - Back

Raffle Ticket Postcard Design - Back

Raffle Ticket Design - Front

Raffle Ticket Design - Front

Raffle Ticket Design - Back

Raffle Ticket Design - Back

Poster Design

Poster Design

Event Program Booklet Design

Event Program Booklet Design

Logo Redesign/Button Design

Logo Redesign/Button Design

Wine Label/Ice Sculpture Design

Wine Label/Ice Sculpture Design

Event Images

Featuring Specialty Designs

Ice Sculpture

Ice Sculpture

Table Toppers

Table Toppers

Program Booklets

Program Booklets

Wine Bottle Label

Wine Bottle Label

Gala Table Arrangement Chart

Gala Table Arrangement Chart

Gala Seating Chart

Gala Seating Chart

All tables had a famous Jewish person to identify seating assignments, along with programs, table toppers and decor to match the black & gold theme of the 175th Anniversary Gala.

Ready to Celebrate!

All tables had a famous Jewish person to identify seating assignments, along with programs, table toppers and decor to match the black & gold theme of the 175th Anniversary Gala.

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