Ad Design

2022-2025 @Gov and ApostilleXpress
Creative Director | Virginia Beach, Virginia

Paradigm, Inc. created a sister company – an Integrated Government Services (IGS) Company – called @Gov to handle digital apostille & document processing. @Gov’s main software platform is called ApostilleXpress (AX). To launch this company and its software, my skills were “engaged” through Paradigm to perform creative services for @Gov. Working with the C-Suite and the IT team, including UI/UX designers, we created the logo and visual brand. From there, I created brand guidelines, iconography, business card & print design, a preliminary informational website, brochures, presentations, preliminary UI/UX wireframes for the ApostilleXpress platform, designed digital & print apostille forms for multiple states and institutions, and designed invoices/receipts for the platform, and more. At this point I basically had the responsibility of being the Creative Director for two companies simultaneously, with a great deal of responsibility on both fronts. While I’m limited on showcasing my full body of work with @Gov due to signing a Non-Disclosure Agreement, I’ve included a small sampling of design work that has been publicized.

2022-2025 @Gov + ApostilleXpress

Select publicized works.

@Gov & ApostilleXpress Logo

@Gov Preliminary Informational Website Landing Page (as of February 2025)

@Gov Brand Guidelines & Color Palette

(Sampling of Brand Guidelines Cover & Pages Showcasing the Color Palette & Brand Applications)

ApostilleXpress Logo & Icons

ApostilleXpress Brochure Cover Design

2021-2025 Paradigm, Inc.
Creative Director | Virginia Beach, Virginia

I joined Paradigm in the summer of 2021 as their Creative Director. As a one-person department, I was responsible for wearing many design hats in design and marketing. My responsibilities included a company-wide brand refresh, trade show display redesign, presentation design, website redesign, brochure design, business card & print design, digital ad design, social media design, survey formatting & design, copywriting & editing, press releases, illustration, video compilation & editing, promotional design, and basically anything touched by our branding. As a company in the higher education industry, Paradigm was a member of The American Association for Collegiate Registrars and Admissions Officers (AACRAO), which holds a major annual conference for higher education. In conjunction with our Sales team, I was responsible for marketing and helping to coordinate logistics for collateral and shipping for the national conference. While I’m limited on showcasing my full body of work under Paradigm due to signing a Non-Disclosure Agreement, I’ve included a small sampling of design work that has been publicized.

2021-2025 Paradigm, Inc.

Select publicized works.

Paradigm Logo Refresh

Paradigm Website Landing Page (as of February 2025)

Custom Folder Design

Paradigm Trade Show Booth Design

Paradigm Brand Applications