2008 First Annual Shockoe Chef Showdown
17th Street Farmers’ Market | Richmond, Virginia
Spearheading this event from its conception to execution was a ton of fun. It was a new festival where our goal was to pair fresh fare from local farmers’ market vendors with local restaurants, whose chefs channeled the spirit of friendly culinary competition and top honors. Each participating restaurant was given a basket with farm fresh ingredients (each restaurant received the same ingredients) to incorporate into their very different culinary creations. The restaurants sold samples of their best recipes for festival-goers to try and vote on their favorites for the “People’s Choice.” The grand finale was an award for “Top Chef” honors, judged by a local culinary expert. It really gave downtown restaurants the opportunity to garner more business with more regional exposure. Of course, we had vendors on-site the entire festival selling wares, as well as live music and lots of food, which was a big hit with the community all around.
Posters, Flyers & Ad
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